Blog
Practical marketing advice for local businesses
No jargon, no fluff. Just honest, actionable tips to help your Shrewsbury or Shropshire business get found on Google and win more customers.
Why your Google Business Profile is the most important marketing tool you’re not using
Most Shrewsbury businesses have claimed their Google listing — but almost none have optimised it. Here’s what you’re missing and how to fix it in 30 minutes.
How much should a Shrewsbury business spend on Google Ads?
The honest answer isn’t what most agencies will tell you. We break down realistic budgets for local businesses and what you can expect in return.
5 signs your website is costing you customers (and what to do about it)
Your website might look fine to you — but it could be driving customers away. Here are the red flags and the fixes that actually make a difference.
“Near me” searches: why they matter and how to rank for them in Shropshire
“Plumber near me” gets searched thousands of times a month. Here’s how Google decides who shows up — and how to make sure it’s you.
SEO vs Google Ads: which one should your local business invest in first?
Both drive leads, but they work differently. We compare costs, timelines, and results to help you decide where to start.
The biggest Google Ads mistakes local businesses make (and how to avoid them)
We audit Google Ads accounts every week. These are the most common — and most expensive — mistakes we see local businesses making.
Coming Soon
What we’re writing next
We’re writing about the questions Shropshire businesses ask us most. Here’s what’s coming next:
- How to get more Google reviews for your Shrewsbury business (without being annoying)
- What is local SEO and why does it matter for Shropshire businesses?
- How to write website copy that actually converts visitors into customers
- Google Business Profile checklist: 15 things most businesses miss
- Why your business needs a mobile-first website in 2026
- How to choose the right marketing agency (and spot the ones to avoid)
- Local link building: how to build authority in Shrewsbury and Shropshire
- What makes a good landing page for Google Ads? A simple guide
- The real cost of a bad website: what you’re losing without knowing it
- How to track whether your marketing is actually working (simple metrics that matter)
Don’t Wait
Get your free local visibility audit
While you’re reading, your competitors might be ranking. Let us check where you stand on Google and show you exactly what to fix. Free, no obligation.