Case Studies
Real results, honestly told
We pick the right metric for the job. Sometimes that’s a big number — 74% more leads, 3.5× faster load times. Sometimes it’s a transformation — from invisible on Google to generating calls every week. We don’t shoehorn every project into the same template. Here’s what we’ve actually done.
Every case below is work we’ve delivered for real businesses. Where we have hard numbers, we share them. Where a project is too new for meaningful data, we say so — because a vague “huge increase” isn’t a case study, it’s a lie. We’re adding more as we work with more Shropshire businesses.
Birdie Bays Golf Studio
The Problem
Birdie Bays had built themselves a Wix site to get up and running, but it wasn’t quite representing the studio the way they wanted — and they weren’t showing up in search for the things they actually offer. They needed a site that looked the part and a proper foundation to rank for “golf simulator”, “event hire” and “golf lessons”.
What We Did
- Full rebuild on WordPress, replacing the original Wix site
- New design that properly represents the studio and what they offer
- Mobile-first build with clear booking and enquiry pathways
- On-page SEO targeting golf simulator, event hire and golf lessons searches
The Results
- A site that finally does the studio justice
- Clear enquiry and booking pathway for new customers
- Search foundations in place for golf simulator, event hire and golf lessons
Site launched recently — full ranking and enquiry figures will be added as they come in.
“Matt has been awesome for our business (Birdie Bays Golf Studio). Makes every step of the process straightforward and will bring real value to our business. Can’t recommend him enough!”— Birdie Bays Golf Studio
Corinne Joy Jewellery
The Problem
Corinne needed a professional website that genuinely reflected the craft behind her handmade jewellery — somewhere customers could browse her collections and get in touch with confidence. Months after launch, she came back with a second problem: the site felt sluggish, and she knew it was costing her visitors.
What We Did
- Custom website design tailored to her brand and product photography
- Mobile-first, fast-loading build with clear calls to action
- Returned months later for a full technical performance overhaul
- Image compression, caching, CDN setup, minification and PHP updates
The Results
- GTmetrix Grade: C → A
- Performance score: 72% → 98%
- Largest Contentful Paint: 2.5s → 722ms (3.5× faster)
- A site that loads in under a second — and that she’s proud to hand out
“I can’t rate Matt high enough. From start to finish he listened to exactly what I wanted and delivered to an amazing standard. He was so helpful and professional throughout. What’s more, he is such a knowledgeable and genuine person. Thank you Matt.”— Corinne Joy, Corinne Joy Jewellery
E.J. Dean Construction
The Problem
Ed had built a strong local reputation, but entirely through word of mouth. His business was invisible online — no website, no Google Business Profile, no presence in the local searches where customers were actively looking for builders.
What We Did
- Designed and built his first professional website
- Claimed, verified and fully optimised his Google Business Profile
- Local SEO targeting searches like “loft conversion Shrewsbury” and “builder Shropshire”
- Ongoing content and citations to build local search authority
The Results
- Ranking page 1 for multiple local builder searches in Shropshire
- Google Business Profile driving consistent enquiry calls each month
- First-ever inbound leads from people searching online
Site launched recently — we’ll update this card with full performance figures as the data builds.
“Before working with Matt we were basically invisible online, all our work came from people we already knew. He built us a site we’re really proud of and sorted our Google listing out properly. We’re now getting calls from people who’ve just searched for a builder nearby, which has never happened before. Highly recommended.”— Ed Dean, E.J. Dean Construction
The Workplace Mindfulness Co.
The Problem
The Workplace Mindfulness Co. needed an online home that communicated the nature of the service itself — calm, considered, trustworthy. The wrong visual tone would have undermined everything the brand stands for.
What We Did
- Brand discovery to lock in tone, voice and visual direction
- Custom design that reflects the calm of the service
- Mobile-first build with clear enquiry pathways
- Structured content that’s easy to expand as the business grows
The Results
- A professional, brand-aligned first website
- Clear enquiry pathway for corporate clients
- Foundation built to scale with the business
Site launched recently — full performance figures will be added as they come in.
“Matt really took the time to understand what we do and why it matters. The website he built captures exactly the feel we wanted — calm, professional, and welcoming. The whole process was straightforward and stress-free, which is exactly what you want. I’d recommend him to anyone.”— Jamie, The Workplace Mindfulness Co.
Chadwicks IFA
The Problem
A well-established independent financial adviser with a deep local reputation, but almost every new client came through personal referrals or seminars. Their online presence was underdeveloped, and there was no consistent pipeline of new enquiries coming in from search.
What We Did
- Full SEO strategy: technical, on-page and local
- Content programme targeting high-intent financial advice searches
- Lead generation funnel with clear conversion pathways
- Continuous measurement and refinement across 12 months
The Results
- 214% increase in website traffic
- 74% increase in qualified lead generation
- 36% increase in new business signed
- All within 12 months of starting
Our Process
Every case study follows the same structure
Because every client engagement follows the same honest, transparent process.
The Problem
What the business was struggling with before they came to us — in their own words.
What We Did
The specific actions we took, the strategy behind them, and the timeline.
The Results
Real numbers, rankings, traffic, enquiries, revenue — or an honest “too early to say.”
Client Testimonial
What the client actually thought about working with us, in their own words.
Be Our Next Case Study
Let’s get results worth writing about
Every case study starts with a free audit. We’ll review your Google presence, identify the opportunities, and show you exactly what’s possible. No cost, no obligation, just a clear picture of where you stand.