Google Ads Management for Small Businesses | Shrewsbury

Google Ads Management

Google Ads management in Shrewsbury. Real leads, not wasted spend.

Google Ads can be the fastest way to get new customers — but only if they’re set up and managed properly. We run targeted campaigns for local businesses that turn clicks into calls, enquiries, and paying customers.

Get Your Free Audit → See What’s Included

Why Google Ads works for local service businesses

When someone in Shrewsbury searches “emergency plumber” or “accountant near me,” they’re not browsing — they’re ready to buy. Google Ads puts your business at the very top of those search results, right when potential customers are looking for exactly what you offer.

Unlike social media ads where you’re interrupting people who aren’t thinking about your service, Google Ads captures existing demand. These are people who already need you. The only question is whether they’ll find you or your competitor first.

For most local businesses, a well-managed Google Ads campaign pays for itself within the first month. One new boiler installation, one new accounting client, one wedding venue booking — that’s your entire ad spend covered, with everything else being profit.

The problem

Most small businesses waste money on Google Ads. Here’s why.

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You’re paying for clicks that never convert

Without proper targeting and negative keywords, you’re paying for clicks from people who’ll never become customers — wrong location, wrong intent, wrong service. That’s money straight down the drain.

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You set it up and left it running

Google Ads isn’t set-and-forget. Without regular optimisation, your campaigns get less efficient over time. Bids drift, keywords change, competitors adjust — and your cost per lead creeps up while results drop off.

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You can’t tell what’s actually working

No call tracking, no conversion tracking, no clear reporting. You’re spending money but have no idea which keywords, ads, or campaigns are actually bringing in business. You’re flying blind.

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You tried DIY and got burned

You followed a YouTube tutorial, set up a campaign, spent a few hundred pounds, and got nothing useful back. Now you think Google Ads “doesn’t work” — but the problem wasn’t the platform, it was the setup.

How We’re Different

Not all Google Ads management is created equal.

Here’s the difference between what most businesses experience and what we deliver.

DIY or cheap agency

  • ✗ Generic campaigns with broad keywords
  • ✗ No call tracking or conversion setup
  • ✗ Set up once and left to run
  • ✗ Confusing reports full of jargon
  • ✗ You’re one of hundreds of clients
  • ✗ No idea what your cost per lead is
  • ✗ Landing pages that don’t convert

Woodwise Media

  • ✓ Targeted local campaigns with specific intent keywords
  • ✓ Full call tracking and conversion tracking setup
  • ✓ Actively managed and optimised weekly
  • ✓ Clear monthly reports showing actual leads and ROI
  • ✓ Personal service — you’ll always speak to us directly
  • ✓ Know your exact cost per lead and return on spend
  • ✓ Landing page recommendations that drive conversions

What’s Included

Full-service Google Ads management. Nothing left to chance.

We handle everything from strategy to execution so you can focus on serving your customers.

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Campaign Setup & Keyword Research

We build your campaigns from scratch using deep keyword research specific to your services and local area. Every keyword is chosen because it represents a potential customer ready to act.

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Ad Copywriting & Testing

We write compelling ads that speak directly to what your customers are searching for. Then we test variations to find what drives the most clicks and conversions at the lowest cost.

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Bid Management & Optimisation

We monitor and adjust your bids constantly to ensure you’re getting the maximum number of quality leads for your budget. No overspending on low-intent searches.

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Call & Lead Tracking

Every phone call, form submission, and enquiry is tracked back to the exact keyword and ad that generated it. You’ll know precisely what’s working and what your cost per lead is.

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Monthly ROI Reporting

Clear, jargon-free reports every month showing leads generated, cost per lead, total spend, and return on investment. Real numbers that make sense, not vanity metrics.

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Landing Page Recommendations

Sending ad traffic to your homepage wastes money. We recommend (and can build) dedicated landing pages designed to convert visitors into enquiries at the highest possible rate.

What to Expect

Google Ads delivers results fast — here’s a realistic timeline.

Unlike SEO, which builds over months, Google Ads can start generating leads within days of launching.

Week 1 — Setup & Launch

Full keyword research, campaign structure, ad copywriting, conversion tracking setup, and launch. Your ads go live and start appearing for relevant local searches immediately.

Weeks 2–4 — Learning & Optimising

First leads start coming in. We analyse which keywords and ads perform best, add negative keywords to cut waste, adjust bids, and refine targeting. Cost per lead starts improving.

Months 2–3 — Scaling What Works

Campaigns are now optimised based on real data. We double down on what’s working and cut what isn’t. Lead quality improves, cost per lead drops, and you’ve got a predictable pipeline of enquiries.

Month 3+ — Predictable Growth

Your campaigns are a well-oiled machine. Consistent lead flow, clear ROI, and you know exactly what to expect each month. This is when many clients increase their budget because the numbers speak for themselves.

Pricing

Transparent pricing. Your ad spend is separate.

£500/month
Management fee starting from · Plus your ad spend
  • Campaign setup, structure & keyword research
  • Ad copywriting, testing & optimisation
  • Ongoing bid management & adjustment
  • Call tracking & conversion tracking setup
  • Negative keyword management
  • Landing page recommendations
  • Monthly performance & ROI report
  • Strategy calls & email support
Get Your Free Audit →

Your ad spend (the amount paid to Google) is separate and goes directly to your Google Ads account — you control it and own it. We recommend a minimum ad spend of £500/month for most local businesses, but we’ll advise based on your market and goals.

FAQ

Common questions about Google Ads.

How much should I spend on Google Ads?
For most local service businesses in Shrewsbury and Shropshire, we recommend a minimum ad spend of £500/month to see meaningful results. Some competitive industries may need more. We’ll advise on the right budget during your free audit based on your specific market, competition, and goals. Remember — one new customer typically covers your entire monthly spend.
When will I see results?
Leads can start coming in within days of launching your campaign. The first 2–4 weeks are about gathering data and optimising. By month 2, you should have a clear picture of your cost per lead and be seeing consistent enquiries. Unlike SEO, Google Ads gives you near-immediate visibility.
What types of Google Ads do you run?
We primarily run Search Ads — the text ads that appear at the top of Google when someone searches for your service. These capture high-intent traffic from people actively looking for what you offer. We may also recommend Local Services Ads or Display Ads depending on your business, but Search is where the strongest ROI is for local service businesses.
Do I own my Google Ads account?
Absolutely. Your Google Ads account belongs to you. We work within your account (or set one up for you) so you have full ownership of your campaigns, data, and history. If you ever decide to part ways, everything stays with you. No lock-in, no hostage situations.
Do you manage the landing pages too?
We provide detailed landing page recommendations as part of our management service. If you need dedicated landing pages built, we can do that as well — either as part of a website design project or as standalone pages. Good landing pages are critical to getting the most out of your ad spend.
What if Google Ads doesn’t work for my business?
Google Ads works for almost every local service business — the question is whether it makes sense for your specific situation and budget right now. During your free audit, we’ll be honest about whether Google Ads is the right investment for you. If we don’t think it’ll deliver a good return, we’ll tell you and suggest alternatives. There’s no point running ads that don’t make you money.
Is there a contract or minimum term?
No long-term contracts. We work on a rolling monthly basis. We recommend at least 3 months to properly optimise and see the full potential, but you can cancel at any time with 30 days’ notice. We keep clients because the results justify the investment, not because of a contract.

Get Started

Find out if Google Ads is right for your business.

We’ll review your current online presence, assess the opportunity in your local market, and give you an honest recommendation on whether Google Ads will deliver a return for your business. Free, no obligation.

Book Your Free Audit Call →

Or email matthew@woodwisemedia.com