Local SEO & Google Management
Local SEO in Shrewsbury: get found when customers search for what you do
Most local businesses are invisible on Google. We change that. We’ll optimise your Google Business Profile, improve your local rankings, and make sure the right customers find you — not your competitors.
What is local SEO — and why does it matter for your business?
When someone in Shrewsbury searches for “plumber near me” or “best accountant in Shropshire,” Google decides who shows up first. Local SEO is the process of making sure that’s you.
It’s not about tricks or technical jargon. It’s about giving Google clear, consistent signals that your business is relevant, trustworthy, and close to the person searching. That means having an optimised Google Business Profile, the right keywords on your website, genuine reviews, and accurate listings across the web.
For most local businesses, this is the single most cost-effective way to get new customers. You’re reaching people who are already searching for exactly what you offer — right now, in your area. You just need to show up.
The problem
A neglected Google presence is costing you customers every day.
You’re not showing up on Google Maps
When someone searches for your service locally, the Map Pack gets the most clicks. If you’re not in those top 3 results, you’re invisible to the customers who are ready to buy right now.
Your reviews aren’t working for you
Few reviews, no responses, or a mix of old feedback that doesn’t reflect your quality. Potential customers see this and choose the competitor with 50+ recent 5-star reviews instead.
Your Google profile is incomplete
Wrong opening hours, no photos, missing services, outdated phone number. It’s the digital equivalent of a shop with no sign on the door — and Google penalises you for it.
Your competitors are outranking you
They may not be better at what they do — but they’re better at showing up online. They’ve invested in SEO, built up reviews, and now they’re getting the calls that should be coming to you.
What’s Included
Everything you need to dominate local search. We handle it all.
Your monthly retainer covers a complete local SEO service — not just one piece of the puzzle.
Google Business Profile Optimisation
We’ll fully optimise your profile — categories, services, attributes, photos, posts, and Q&A. A complete, active profile ranks higher and converts more browsers into customers.
Local Keyword Targeting
We research and target the exact search terms your customers use. “Plumber Shrewsbury,” “accountant near me,” “best roofer Shropshire” — we make sure you rank for the searches that matter.
Review Management & Response
We help you get more genuine reviews and respond to every one professionally. More reviews means higher rankings and more trust from potential customers.
Monthly Performance Reporting
Every month you get a clear report showing your rankings, traffic, calls, and enquiries. No jargon — just the numbers that matter, explained in plain English.
Website SEO Improvements
We continuously improve your website’s on-page SEO — title tags, meta descriptions, content, internal linking, page speed, and mobile experience. Your site and Google profile work together.
Local Directory Listings
We ensure your business is listed accurately across key directories — Yell, Thomson, Bing Places, Apple Maps, and industry-specific sites. Consistent listings boost your authority with Google.
Competitor Analysis
We track what your local competitors are doing and find opportunities they’re missing. Understanding the competitive landscape means we can outmanoeuvre them strategically.
Ongoing Strategy & Support
SEO isn’t set-and-forget. We adjust your strategy monthly based on results, algorithm changes, and new opportunities. And you can always call or email us with questions.
What to Expect
Real results take time — but they come faster than you’d think.
Here’s a typical timeline for businesses we work with. Every business is different, but this gives you a realistic picture.
Month 1 — Foundation
Full audit of your current online presence. Google Business Profile optimised from top to bottom. Website SEO audit and initial fixes. Keyword strategy defined. Local citations submitted. You’ll start seeing your profile looking sharper almost immediately.
Months 2–3 — Building Momentum
On-page SEO improvements rolled out. Review strategy in place and reviews building. Local citations live across directories. You’ll start seeing movement in rankings and an uptick in profile views, calls, and website visits.
Months 3–6 — Consistent Growth
Rankings climbing into the Map Pack for key terms. More calls, more enquiries, more direction requests. Content and link building strengthen your authority. Monthly reports show clear upward trends.
Month 6+ — Dominant Local Presence
Established rankings for your most valuable keywords. Steady stream of leads from organic search and Google Maps. Strong review profile that builds trust instantly. Competitors are now chasing you.
Pricing
Simple, transparent pricing. No surprises.
- Google Business Profile optimisation & management
- Local keyword research & targeting
- On-page website SEO improvements
- Review management & response
- Local citation building & management
- Competitor tracking & analysis
- Monthly performance report with real metrics
- Ongoing strategy calls & email support
Cancel anytime. One new customer from Google typically pays for the entire month’s retainer.
FAQ
Common questions about local SEO.
How long does local SEO take to work?
Do I need a new website for local SEO to work?
What areas do you cover?
How do you report on results?
What’s the difference between SEO and Google Ads?
Can I do local SEO myself?
Is there a contract or minimum term?
Get Started
Find out where you’re losing customers on Google.
We’ll review your Google Business Profile, website, and local rankings — and show you exactly what’s holding you back. Free, no obligation, and genuinely useful whether you work with us or not.
Book Your Free Audit Call →Or email matthew@woodwisemedia.com