Privacy Policy | Woodwise Media

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Privacy Policy

How Woodwise Media collects, uses, and protects your personal data. We believe in transparency in everything we do — including how we handle your information.

Last updated: 24 February 2026

1. Who We Are

Woodwise Media is a marketing agency based in Shrewsbury, Shropshire, operated by Matthew. We provide local SEO, Google Ads management, and website design services to businesses across Shropshire and the surrounding areas.

For the purposes of UK data protection law, Woodwise Media is the data controller responsible for your personal data.

2. What Data We Collect

We may collect and process the following types of personal data:

  • Contact information: your name, email address, phone number, and business name — provided when you fill in our contact form, book a call via Calendly, or get in touch by email or phone.
  • Website usage data: pages visited, time spent on pages, referral source, and general browsing behaviour — collected automatically through analytics tools.
  • Technical data: IP address, browser type, device type, and operating system — collected automatically when you visit our website.
  • Client project data: Google Ads performance data, Google Search Console data, and website analytics — collected as part of delivering our marketing services to clients.
  • Cookie data: see the Cookies section below for details.

3. How We Collect Your Data

We collect personal data in the following ways:

  • Directly from you: when you submit our contact form, book a consultation through Calendly, send us an email, or speak with us by phone.
  • Automatically: through cookies and analytics tools (such as Google Analytics) when you browse our website.
  • From third parties: where relevant to delivering our services, we may receive data from platforms such as Google Ads and Google Search Console on behalf of our clients.

4. How We Use Your Data

We use your personal data for the following purposes:

  • To respond to your enquiries and provide the information or services you have requested.
  • To deliver our marketing services, including SEO, Google Ads management, and website design.
  • To send clients monthly performance reports.
  • To improve our website, services, and overall user experience.
  • To comply with legal and regulatory obligations.

We rely on the following lawful bases under UK GDPR:

  • Consent: when you submit a contact form or book a call, you consent to us processing your data to respond to your enquiry.
  • Contractual necessity: where processing is necessary to deliver services you have engaged us to provide.
  • Legitimate interest: for website analytics and service improvement, where our interests do not override your rights.

5. Cookies

Our website uses cookies to help us understand how visitors use the site and to improve your browsing experience. The types of cookies we use include:

  • Essential cookies: required for the website to function properly (e.g. session management).
  • Analytics cookies: used by Google Analytics to collect anonymised data about page views, traffic sources, and user behaviour.
  • Third-party cookies: set by services embedded on our site, such as Calendly (booking system) and Google Fonts.

You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

6. Data Sharing

We do not sell, rent, or trade your personal data to any third party.

We may share your data with the following trusted third-party service providers, solely for the purpose of operating our business and delivering our services:

  • Google (Analytics, Ads, Search Console) — for website analytics and advertising services.
  • Calendly — for appointment scheduling.
  • Our hosting provider — for website hosting and security.
  • Email service providers — for business communication.

All third-party processors we work with are GDPR-compliant. Where data is transferred outside the UK or EEA, appropriate safeguards (such as standard contractual clauses) are in place.

7. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected:

  • Enquiries: contact form submissions and general enquiries are retained for up to 2 years after our last communication with you.
  • Client data: retained for the duration of our working relationship plus 6 years, in line with HMRC record-keeping requirements.
  • Analytics data: automatically anonymised and deleted according to our Google Analytics retention settings.

You may request deletion of your data at any time, subject to any legal obligations that require us to retain it.

8. Your Rights Under UK GDPR

Under UK data protection law, you have the following rights:

  • Right of access: you can request a copy of the personal data we hold about you.
  • Right to rectification: you can ask us to correct any inaccurate or incomplete data.
  • Right to erasure: you can ask us to delete your personal data (the “right to be forgotten”).
  • Right to restrict processing: you can ask us to limit how we use your data.
  • Right to data portability: you can request your data in a structured, commonly used format.
  • Right to object: you can object to processing based on legitimate interests.
  • Right to withdraw consent: where we rely on consent, you can withdraw it at any time.

To exercise any of these rights, please contact us at matthew@woodwisemedia.com. We will respond to your request within one month.

If you are not satisfied with how we handle your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

9. Data Security

We take the security of your personal data seriously. We use appropriate technical and organisational measures to protect your data, including:

  • SSL/HTTPS encryption on our website.
  • Secure hosting with reputable providers.
  • Limited access to personal data on a need-to-know basis.
  • Regular review of our data handling practices.

While we take all reasonable steps to protect your data, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

10. Third-Party Links

Our website may contain links to external websites that are not operated by us. We have no control over the content or privacy practices of these sites and are not responsible for their policies. We encourage you to review the privacy policy of any website you visit.

11. Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. When we make changes, we will update the “last updated” date at the top of this page. We encourage you to review this policy periodically.

12. Contact Us

If you have any questions about this privacy policy or how we handle your personal data, please get in touch: