Google Ads Management

Google Ads management that delivers real leads, not wasted spend.

Google Ads can be the fastest way to win new customers, but only when it’s set up and managed properly. We build and run targeted campaigns that turn high-intent clicks into calls, enquiries and paying customers.

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5.0 on Google · trusted by growing businesses
Why it matters

Google Ads captures existing demand, people who are ready to buy right now.

When someone searches “emergency plumber” or “accountant near me”, they’re not browsing. They’re ready to act. Google Ads puts your business at the very top of those results, in the exact moment a customer is looking for what you do. Not sure whether to start with ads or organic? Compare SEO vs Google Ads and which to invest in first.

Unlike social ads that interrupt people who weren’t thinking about your service, Google Ads captures demand that already exists. The only question is whether they find you or a competitor first. It works best as part of a wider lead generation system, but it’s also the quickest channel to switch on.

  • Appear at the top of search
  • Capture high-intent buyers
  • Turn clicks into real enquiries
  • Know your exact cost per lead
For small businesses

New to Google Ads?

Most small businesses we speak to have thought about Google Ads but don’t know where to start. The worry is usually the same: spending money on clicks that never turn into anything. That is a fair worry, and it is why the setup matters more than the budget.

Google Ads for a small business works best when it starts narrow. A handful of searches that only a ready-to-buy customer would type, ads that say plainly what you do and where, and a page for them to land on that makes the next step obvious. We do the setup with you, explain each choice in plain English, then run it and show you what every pound brought back. If you would rather learn to run it yourself, we can set it up and hand over with the help you need to keep it going.

  • Start small and prove it works
  • Your account, in your name
  • Every enquiry tracked from day one
Already running ads?

Get your ads reviewed, competitors included.

If you already run Google Ads and aren’t sure it is paying its way, we will look through the account and tell you honestly what we find. It is free, and you keep what we send you whether or not we work together.

  • Searches you pay for that never bring an enquiry
  • Whether calls and enquiries are being counted
  • Your ads and the pages they send people to
  • What your competitors’ ads are saying
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What’s included

Full-service Google Ads management, nothing left to chance.

01

Setup & keyword research

We build your campaigns from scratch with deep keyword research specific to your services. Every keyword earns its place because it represents a customer ready to act — you’re buying intent, not renting someone else’s shared leads.

Campaign structureKeyword researchNegatives
02

Ad copywriting & testing

We write compelling ads that speak directly to what your customers are searching for, then test variations to find what drives the most clicks and conversions at the lowest cost.

Ad copyA/B testingExtensions
03

Bid management & optimisation

We monitor and adjust your bids constantly, following best practice from Google’s bidding guide, so you get the maximum quality leads for your budget. No overspend on low-intent searches.

Bid strategyWeekly tuning
04

Call and enquiry tracking

Every phone call, form submission and enquiry is tracked back to the exact keyword and ad that generated it, so you know precisely what’s working and what your cost per lead really is. New to paid search? See how much you should spend on Google Ads.

Call trackingEnquiry tracking
05

Reporting & landing pages

Clear, jargon-free monthly reports showing leads, cost per lead and return on spend, plus landing page recommendations (and builds) designed to convert ad traffic at the highest possible rate.

Monthly ROI reportLanding pages
Where this fits

Ads put you in front of people searching right now. Turning those clicks into enquiries is the job of the page they land on, so the website matters as much as the ad. For searches that keep coming without paying for each click, see SEO.

Proof

Ads are only worth what they actually close.

Workplace Mindfulness is the clearest example. We ran tightly managed search campaigns against real buying intent, then tracked the money the whole way through to booked calls rather than stopping at clicks.

6.6×
return on Google Ads spend
Doubled
inbound enquiries in the first month
6 in 7
booked calls now convert
“Super easy to work with and delivered exactly what he said he would. Would definitely recommend.”
Jamie Douglas
Founder · Workplace Mindfulness

See the full case study

What to expect

Google Ads delivers fast. Here’s a realistic timeline.

  • 01

    Week 1: setup & launch

    Full keyword research, campaign structure, ad copywriting and call and enquiry tracking. Your ads go live and start appearing for relevant searches immediately.

  • 02

    Weeks 2–4: learning & optimising

    First leads come in. We analyse which keywords and ads perform, add negatives to cut waste (the kind of costly Google Ads mistakes we see every week), adjust bids and refine targeting. Cost per lead starts improving.

  • 03

    Months 2–3: scaling what works

    Campaigns are optimised on real data. We double down on winners and cut the rest. Lead quality rises, cost per lead drops, and your pipeline becomes predictable.

  • 04

    Month 3+: predictable growth

    A well-oiled machine: consistent lead flow, clear ROI and numbers you can count on every month, the point where many clients choose to scale their budget.

FAQs

Common questions about Google Ads.

When will I see results?+
Leads can start coming in within days of launching your campaign. The first 2–4 weeks are about gathering data and optimising. By month two you should have a clear picture of your cost per lead and be seeing consistent enquiries. Unlike local SEO, Google Ads gives you near-immediate visibility.
What types of Google Ads do you run?+
We primarily run Search Ads (the text ads at the top of Google when someone searches for your service) because they capture the highest-intent traffic. We may also recommend Local Services Ads or Display depending on your business, but Search is where the strongest return usually sits.
Do I own my Google Ads account?+
Absolutely. Your Google Ads account belongs to you. We work within your account (or set one up for you) so you keep full ownership of your campaigns, data and history. If we ever part ways, everything stays with you. No lock-in, no hostage situations.
Do you manage the landing pages too?+
We provide detailed landing page recommendations as part of management. If you need dedicated pages built, we can do that too, either as part of a website design project or as standalone pages. Strong landing pages are critical to getting the most from your ad spend.
Will I be tied in?+
No. We work on rolling monthly terms. We recommend at least three months to properly optimise and see the full potential, but you can stop whenever you like. We keep clients because the results justify it.
What if Google Ads isn’t right for my business?+
Google Ads works for almost every business, but the real question is whether it makes sense for your situation and goals right now. In your free initial consultation we’ll be honest. If we don’t think it’ll deliver a good return, we’ll tell you and suggest alternatives like local SEO. If you’re not sure which channel is right at all, that is exactly what our marketing consulting is for.
Do you work with businesses in Shropshire?+
Yes, and it is where a lot of the work is. Woodwise Media is based in Shrewsbury, so Google Ads for a business anywhere in Shropshire can start with a conversation in person rather than on a call. Everywhere else in the UK it runs remotely, which works just as well because the account, the reporting and the results all live online anyway. See how we work with businesses in Shrewsbury and across Shropshire.
How do I get started with Google Ads as a small business?+
Start with the few searches a ready-to-buy customer would type, a modest daily budget you are comfortable with, and a page that makes it easy to get in touch. Get tracking working before spending more, so you can see which searches bring enquiries. Then add budget to what works. If you want a hand with any of that, see the New to Google Ads section above.
Can you set up Google Ads for me?+
Yes. We set up the account in your name, choose the searches, write the ads, build or tidy the landing page and put tracking in place, then explain it all in plain English. You can then have us run it, or take it over yourself with our help.
Can you review the Google Ads I’m already running?+
Yes, and it is free. We look at the searches you pay for, whether calls and enquiries are being tracked, your ads and landing pages, and what your competitors’ ads are saying. Then we tell you honestly what we would change. See what the review covers.
Are you a PPC agency?+
Yes. We’re a UK PPC agency and Google Ads specialist, which means pay-per-click is what we do day in, day out rather than as a side line. Most of our work is Google Search, the highest-intent corner of PPC, and we manage it end to end so every pound of ad spend is accountable.

Find out if Google Ads is right for you.

Book your free initial consultation. We’ll review your current presence, assess the opportunity in your market and give an honest recommendation on whether Google Ads will deliver a return. No pitch, no pressure.

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